A strong competitive environment generates a number of new complementary opportunities. Without good-quality market, product and customer data, the seller has reduced chances to succeed.
A good sales model builds on quality marketing data and accurate reports. Acquired and processed information is essential for preparation of business strategy and tactics.
High-quality information system processing extensive input data with high level of flexibility for the user is a crucial tool that significantly affects success or failure.
All relevant customer data is integrated and available in one place.
The system imports external product sales data. The lowest analytical level is sales in a district/city and in single pharmacies.
Customers can be categorized according to variable profiling and to set goals for individual groups.
Evaluating success at different levels including comparison of expenditures vs. sale
The system supports back office staff:
● monitoring investment ● status of spending budgets ● status of samples and marketing materials ● attendance
Each team member has access to information and documents that he or she is authorised for by job description