A strong competitive environment generates a number of new complementary opportunities. Without good-quality market, product and customer data, the seller has reduced chances to succeed.
A good sales model builds on quality marketing data and accurate reports. Acquired and processed information is essential for preparation of business strategy and tactics.
High-quality information system processing extensive input data with high level of flexibility for the user is a crucial tool that significantly affects success or failure.
The ETMS is a comprehensive sales and marketing tool for field workers. It automates routine and daily operations, allowing the user to focus on active sales.
The module software ETMS is maximally adapted to the needs of the user/customer. Throughout the years of development and improvement, we have created a vigorous solution that covers full range of needs of the pharmaceutical and marketing industry.
The core of the ETMS is the basic module, which is used for system setup, continuous synchronization and data updating.
Thanks to the ETMS, medical representatives will reduce the time and administrative costs associated with the preparation and implementation of the work in field. They don't waste time and can concentrate on the sales activities themselves. They have well-arranged and available all contact details of customers, sales plans, sales data, etc.
On the other hand, senior managers have real-time reports on the activity and efficiency of their sales team. The results are generated from a wide range of input data created by collection of such data at the company level or imported from various information sources.
Various support modules are available within the system. Choosing the right modules will create a tailor-made solution that provides only the information that customer needs. Parameter calculation methods, special exports and many other functionalities can also be customized.
All relevant customer data is integrated and available in one place.
The system imports external product sales data. The lowest analytical level is sales in a district/city and in single pharmacies.
Customers can be categorized according to variable profiling and to set goals for individual groups.
Evaluating success at different levels including comparison of expenditures vs. sale
The system supports back office staff:
● monitoring investment ● status of spending budgets ● status of samples and marketing materials ● attendance
Each team member has access to information and documents that he or she is authorised for by job description